Scope Marketing Private Limited
MARKET RESEARCH
SCOPE's main strength is in Industrial Market Research. SCOPE helps
major companies to determine whether there is a need or a demand for
their products / services in India before they commit major investments in
expansion or new ventures.
Current size of market and growth trends
Identification of major market segments and niches
Market place needs/wants
Status of competitors and their products
Pricing and sensitivity
Determining the purchase decision process
SCOPE helps fashion appropriate marketing strategies.
SCOPE helps in strengthening the marketing efforts of the companies by
carrying out a comprehensive market segmentation exercise.
Which segments exist in the market and how large is each
segment?
Which segments does your company currently service?
Which segments are key competitors present in?
Which segments offer the highest opportunities for growth?
What product modifications are needed to penetrate new markets?
How to position your product in these markets?
SCOPE helps companies in understanding :
How customers define “Value”?
How customers perceive them vis-a-vis competition?
The extent of satisfaction on various product (tangible) and
intangible aspects. Etc...
How to track, review and take action on customer related issues?
Market Research studies handled by SCOPE
In-depth market research studies - Chemicals, Engineering,
Consumer, etc.
Market overviews
Awareness studies
Ad. recall studies
Image and perception studies
Product positioning studies
Panel studies
Group discussions
Satisfaction tracking and review studies
Benchmark studies
Customer profiling and mapping
Distribution & Logistics
Marketing plan document preparation
Export market studies
Global studies
Editorial matter
...and many more
Economic Studies handled by SCOPE
Sourcing studies
Sectoral studies
Regional studies
Scope Marketing Private Limited
# 5, First Floor, First Cross Street, Karpagam Gardens, Adyar,
Chennai (Madras) - 600 020, India.
Phone : 91- 44 - 491 1039 / 91 - 44 - 491 2207.
Fax : 91- 44 - 490 0507.
E-MAIL : scope@md2.vsnl.net.in