Last updated on 10-JAN-1997
Head Office: 11, Sounderarajan St., T.Nagar,
Madras/Chennai - 600 017, INDIA
Telefax: 91-44-4342541 Pager: 9628-470441
Branch Office: D-3, Anugraha Apartments, Lawsons Bay Colony
Vishakapatnam - 530 017, INDIA
We would like to introduce ourselves as a leading Sales Promotion Consultants and Direct marketing company in Chennai/Madras. Interested companies may contact us at the above address.
Contact : SRIDHAR VARADARAJ C. (B.com, MBA)
PROMOTIONS & ADVERTISING - A RESUME
ADDRESS : No.11, Soundararajan Street
T.Nagar ,Madras 600 017.INDIA
PHONE : +91-44-4342541
PAGER : 9628-470441
CELL-PHONE : 98410-21862
Established : May 1991
Employee Details :
Coordinators : 2
Supervisors : 3
Promoters : 48
Campaigns Executed :
Door to Door
Products Handled : Tea Coffee Soaps Detergents Cigarettes Toffees Consumer Electronics Eye-Care products Lubricants Financial Products Cellular Phones Pagers Jams Sauces Soups Razors Toothpaste Credit-Cards Cool Drinks Batteries Tyres Cosmetics Telecom Products Chocolates Pain-Relivers Resorts Biscuits
Accounts Handled : Nestle Gillete Crush Maggi Standard Chartered Ray-Ban Colgate Mobilink RPG Cellular Red Label Nutrine Balsara Kissan Sunrise Pond's Bru Lakme Castrol Pepsi Motorola Philips Rasna Amul Good-year JK Tyres Amrutanjan Chl Cigarettes AT & T Close-up Organics Enerigizer Schweppes Crush
Operations Madras Coimbatore Vizag Trichy Bangalore Cochin Madurai Hyderabad
Campaigns of Special Mention
- Launch of Nestle Chocolates in Schools.
- Conducting annual MAGGI Quiz in Schools.
- Launch for Gillette - sampling at Chepauk Stadium, Office- to-office.
- Launch for CHL Cigarettes by professionally - trained ladies, contacting smokers at offices.
- Launch of Standard Chartered Credit Card Photo-Cards.
- Simultaneous launch of WHITE GIANT at Madras, Cochin and Hyderabad.
- Re-launch of Red Label.
- Castrol's Push Cart operations.
- Mystery consumer contest for Nutrine Biscuits all over Tamilnadu, Andhra Pradesh.
- Launch of Pepsi's Pep Card operations.
- Launch operations for Ray-Ban-Chromax Services.
- Top-Ramen/Cup `O' Noodles school contests.
- Colgate's Dental-health program in schools.
- Launch of Godrej's Evita premium soap in Ladies hostel/In- shop operation.
- In-train sampling/sales for Cup-O-Noodles.
- Merchandising of Philips Televisions/Audio Systems.
INHERENT STRENGTHS OF AGENCY
- Experienced hard-core professional with over 20,000 mandays exposure in in-shops/door-to-door etc.
- Simultaneous operations possible at all centres in South.
- Availability of computerised Data-base of retail outlets in Madras.
- Ready deployment of promoters with tailor-made profile.
- Brochure/Pop's printing, T-Shirts, caps making facilities readily available.
P & A Services :
1. Out door publicity vans.
2. Assembly/Erection of Glow signs
3. Screen Printing.
Leo Consultants :
1. Marketing consultancy for new products with reference to pre-testing launch, distribution etc.
2. Recruitment/Training of sales/Marketing personnel.
Contact Persons :
a) Sridhar Varadaraj. C
b) Prakash Babu. S
c) Ms. Priya